Results

• Leveraging several waves of thorough online qualitative, in person ethnography research, and extensive quantitative research, Werner’s key points of differentiation were identified, serving as the basis of a new brand strategy.
• AspireUp developed a full brand strategy for Werner, including identification of a target market, positioning statement, brand hierarchy of benefits, and areas of unmet customer needs for innovation work.
• Armed with customer insights, AspireUp developed, tested, and shaped a portfolio of innovative new product concepts that will both generate incremental revenue and serve to support the new brand strategy.