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Tim Calkins

Board of Advisors

Tim Calkins helps people and organizations build strong brands. He is a marketing professor, author, speaker, and consultant. Tim is a Clinical Professor of Marketing at Northwestern University’s Kellogg School of Management where he teaches courses including Marketing Strategy and Biomedical Marketing. He is also co-academic director of the Kellogg on Branding executive education program.

Tim has received numerous awards for his teaching, including the Lawrence G. Lavengood Outstanding Professor of the Year Award, the top teaching award at Kellogg, in 2006 and 2013, making him one of just five people in the award’s more than forty-year history to have won it twice.

Tim was co-editor of Kellogg on Branding in a Hyper-Connected World (John Wiley & Sons, 2019) and Kellogg on Branding (John Wiley & Sons, 2005). He has written three award-winning books on marketing and business presentations:
– How to Wash a Chicken: Mastering the Business Presentation (Page Two, 2018)
– Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks (Palgrave Macmillan, 2012)
– Breakthrough Marketing Plans (Palgrave Macmillan, 2012, and 2008).

Tim is frequently cited by the media. He has been quoted in publications including Business Week, The Financial Times, The Wall Street Journal, and The New York Times. He has appeared on all of the major television networks.

Tim is an expert on Super Bowl advertising. He created the Kellogg Super Bowl Advertising Review in 2005 and has led the event ever since. Over the past ten years, the program has generated more than five billion media impressions.

Tim began his career at the consulting firm Booz Allen and Hamilton, where he worked on strategy projects. He joined the marketing team at Kraft Foods in 1991. During his almost 11 years at Kraft, he led brands including Miracle Whip, Taco Bell, Parkay, and DiGiorno. He was responsible for the launch of more than two dozen new products.

He received his MBA from Harvard and BA from Yale.

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