Jody Kirchner is a marketing strategy and innovation consultant with extensive experience leading consulting engagement for prominent B-to-B and B-to-C clients, including Farmer’s, Century 21, General Motors, Generac, McDonald’s, Kraft, Coca-Cola, and Unilever, among others. She has strong expertise in using research to understand consumer demand, developing new products, and improving existing products, developing segmentation and targeting strategies, creating brand and portfolio strategies, and building marketing plans. She melds rigorous analytics with consumer insights-driven thinking and creativity.
Jody’s previous consulting experience includes management roles with The Cambridge Group, a marketing and growth strategy consulting firm owned by Nielsen, and Mission Measurement, a leader in social impact strategy development and measurement. Past client-side management experience as a marketer (Sara Lee) and design engineer (Pratt & Whitney).
Her thought leadership has included publication in the Stanford Social Innovation Review and guest lectures at Kellogg and Bainbridge Graduate Institute.
Jody earned an MBA with High Honors from University of Chicago Booth School of Business and an MS in Aeronautics & Astronautics from Massachusetts Institute of Technology.
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