Martha Gordon is a dynamic marketing professional with over 20 years of experience in strategic brand innovation, brand management, and market research. She is a qualitative research consultant and moderator experienced in finding the ‘why’ behind the ‘what’ to drive consumer-centric solutions to business challenges.
Martha’s particular areas of expertise include brand growth strategy; innovation pipeline & new product development; moderator for focus groups, ethnographies, and online methods; ideation design and facilitation; concept development, writing and refinement; brand positioning and extendibility; and competitive and category analysis. Past clients include GlaxoSmithKline, Samsung, Johnson Outdoors, Frito Lay, Dole, Colgate-Palmolive, Optum Health, and Hill’s Pet Nutrition, among others.
Previously, Martha held senior consulting roles with GfK, where she was a VP in the Market Opportunities and Innovation practice area, and Arbor Strategy Group, a brand innovation consultancy. Her client-side management experience in marketing at Campbell Soup Company.
Martha earned an MBA from Ross School of Business at University of Michigan.
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