Whew, this past year was the busiest yet for AspireUp!

We measure our success by impact, and by every measure, it was a record. Here were some of our accomplishments:

• Created a multi-year new products pipeline & brand strategy for a global leader in construction tools
• Developed a new brand strategy, market sizing, & segmentation go-to-market plan for a leader in recreational products
• Helped one of the world’s largest software companies evaluate its retail direct-to-consumer strategy
• Created a segmentation strategy for a world-leading B2B chemical distributor. The plan realigned the sales & service model behind the fastest growing, highest margin customers; simultaneously developed a rebranding strategy to strengthen differentiation & accelerate growth
• Following the completion of a brand strategy project for a multi-billion dollar construction products company, defined the current and desired future state customer journey maps and a prioritized customer experience plan to address deficiencies and help bring the new brand positioning to life.
• Helped a large paint manufacturer assess its market position across its business segments & identify new avenues for growth
• Uncovered new innovation platforms for a consumer durables company, including sizing & evaluating the full range of potential adjacencies for consumer interest, category attractiveness & fit
• Developed a plan for a large B2B technology company to strengthen its in-house creative agency
• Mentored ~75 CXOs but, truth be told, they actually mentored us!

We are so grateful for our partner-minded clients & team of consultants for a great year!