We’re excited to announce AspireUp has entered into a strategic partnership with Hunter Point Capital LP (HPC) to extend our services to dozens of private equity firms and their portfolio companies. This collaboration positions AspireUp as HPC’s 𝗽𝗿𝗲𝗳𝗲𝗿𝗿𝗲𝗱 𝗽𝗿𝗼𝘃𝗶𝗱𝗲𝗿 𝗳𝗼𝗿 𝗴𝗿𝗼𝘄𝘁𝗵 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆, 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴, 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻, 𝗮𝗻𝗱 𝗺𝗮𝗿𝗸𝗲𝘁 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀.

AspireUp has a proven track record of empowering PE-owned companies to maximize their value before transitioning to new ownership. Our senior team of strategists, market researchers, and designers excel in solving complex marketing challenges, including:

• 𝗦𝘁𝗿𝗲𝗻𝗴𝘁𝗵𝗲𝗻𝗶𝗻𝗴𝗕𝗿𝗮𝗻𝗱𝘀: Enhancing market position through strong brand strategy and execution.
• 𝗗𝗿𝗶𝘃𝗶𝗻𝗴𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻: Developing new products and services to keep the innovation pipeline full.
• 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗶𝗻𝗴𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆: Improving customer targeting, messaging, and overall customer experience.
• 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆𝗶𝗻𝗴𝗚𝗿𝗼𝘄𝘁𝗵𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀: Defining, sizing, and profiling new market adjacencies for expansion.
• 𝗠𝗮𝗿𝗸𝗲𝘁𝗘𝗻𝘁𝗿𝘆𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀: Crafting plans to successfully enter new growth arenas.
• 𝗕𝗿𝗮𝗻𝗱𝗣𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼𝗖𝗼𝗻𝘀𝗼𝗹𝗶𝗱𝗮𝘁𝗶𝗼𝗻: Streamlining brand portfolios to boost spending efficiency and impact.
• 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗻𝗴𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗠𝗼𝗱𝗲𝗹𝘀: Creating new business models to expand offerings, increase customer wallet share, and generate recurring revenue.

This partnership is a significant milestone in advancing AspireUp’s mission: “𝘁𝗼 𝗵𝗲𝗹𝗽 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗮𝗻𝗱 𝘁𝗵𝗲𝗶𝗿 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 𝗮𝗰𝗵𝗶𝗲𝘃𝗲 𝗴𝗿𝗲𝗮𝘁𝗻𝗲𝘀𝘀.”