Amit Singla has nearly 20 years of marketing and consulting experience for Fortune 500 companies. He has worked in a variety of B2C and B2B industries, including food & beverage, consumables, grocery retail, big-box retail, household durables, technology, apparel, home improvement, health care, and financial services.

Amit’s expertise is in strategic planning, market assessments, M&A, brand strategy, loyalty/membership programs, category management, merchandising, positioning & value proposition, portfolio optimization, channel strategy, pricing & promotion analysis and new product innovation.

Previously, Amit led consulting engagements with The Cambridge Group (a Nielsen company) in branding, marketing strategy and innovation. He also did insights and strategy consulting with Griffin Strategic Advisors and AMG Strategic Advisors. Amit’s prior client-side experience with The Home Depot and Johnson & Johnson.

Amit earned an MBA from The Kellogg Graduate School of Management.