Chris Crisman is a qualitative research specialist with over a decade of experience in cutting-edge qualitative research techniques, helping companies link customer insights with brand development (strategy, innovation, communication).

Chris has designed, managed, and moderated hundreds of qualitative-based research initiatives – ranging from group discussions, IDIs, in-homes, shop-alongs, and digital ethnographic work. As an early pioneer of smartphone ethnography, Chris helps brands get closer to the customer by illuminating critical moments of decision, purchase, and consumption.

Past clients include Target, General Electric, Microsoft, Johnson Outdoors, WernerCo, Gatorade, Kraft Foods, The Hershey Company, Anheuser Busch, and Pernod Ricard, James Hardie, HUE Legwear, and ALDO.

Chris has a BBA from the University of Michigan, Ross School of Business, with concentrations in Marketing and Consumer Behavior.